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For UK commercial cleaning companies

Never miss an enquiry. Never quote a price.

Linwick answers new enquiries on your website the moment they arrive, asks the questions your estimator needs, and hands the job over ready to price.

No sales call to see it. Watch a real enquiry get qualified in under a minute.

New enquiry, ready to price

ENQ-2481 · Received 16:50, Friday

Qualified

Harbury Offices Ltd

Sarah Whitfield

Service
Office cleaning
Site
Manchester · ~1,500 sq ft
Frequency
3 evenings per week
Access
After 18:00, fob provided
Start date
1 September

This is the whole product: one email, in the inbox you already watch. There is nothing to log into.

Who you are dealing with

Adrians Stepe

Founder, Stepe Digital SIA

I built Linwick on my own, for commercial cleaning companies, because the enquiries that decide a month's work arrive when everyone is on site and nobody is at a desk. It does one job — answer the enquiry, ask what a price depends on, hand it over — and it is deliberately not a CRM, a scheduler or an app anybody has to learn.

Email goes to me, not to a queue. I answer within one working day. adrians@stepedigital.com

Registered company
Stepe Digital SIA, Latvia

Linwick is new, and I am not pretending otherwise.

The first ten UK cleaning companies pay £149 to set up and £79 a month, and that price stays theirs for as long as their subscription runs without a break — it does not go up when the price for everyone else does.

30-day setup-fee guarantee

If Linwick is not live on your site, ask within 30 days of paying and the £149 setup fee comes back in full — no reason needed.

That is the setup fee. The monthly fee is not refunded — it is monthly rolling instead, so you can stop at any time and it runs to the end of the month you have paid for.

The full position, including what it does not cover, is in the terms.

A customer's words go here

Empty because there is no customer to quote yet — when there is, their own words go here with their company name on them, and not one of them will be written by me.

The problem

Enquiries don’t arrive when you’re at a desk.

They arrive on site, mid-job, at ten to five on a Friday. Here’s how a real one goes cold.

Nothing went wrong. Nobody was careless. Everyone was just busy, and the enquiry still went to whoever answered first.

  1. Fri, 16:50

    “Do you cover office cleaning in Salford? We need a quote for a 2,000 sq ft unit.”

  2. Fri, 17:30

    Everyone is on site or finishing the week. Nobody sees it.

  3. Mon, 09:20

    Your supervisor spots it between two site visits.

  4. Mon, 11:05

    You reply asking for size, frequency and access times.

  5. Wed

    No answer. They took the two firms that replied on Friday.

How it works

Three steps to set up. Then it runs on its own.

It sits on the website you already have and asks the questions you already ask. No new inbox to watch, and no process for your supervisors to remember.

You do this once

  1. 01

    Connect

    One line of HTML puts Linwick on your existing website, or use the hosted link and change nothing at all. No rebuild, no new enquiry form for your customers to learn.

  2. 02

    Customise

    Tell it the services you offer, the areas you cover and the questions you always ask. Your questions go on your account: reword them, drop the ones that do not apply, or add your own.

  3. 03

    Receive qualified enquiries

    Structured enquiries arrive by email, with the full conversation attached if you want to read it.

Then it does this, every enquiry

  1. 01Enquiry arrives

    Someone asks for a quote through your website, at any hour of the day.

  2. 02Linwick replies

    Straight away, in your company’s name: no queue, no voicemail.

  3. 03It asks what you’d ask

    Size, frequency, access times, sites, start date. The details a price depends on.

  4. 04The answers get structured

    Free text becomes fields: service, floor area, schedule, contact.

  5. 05You get an enquiry you can quote

    A complete summary lands with your team, ready to price or bin.

See it work

A real enquiry, qualified in eight messages.

Watch free text on the left turn into fields on the right. This is the same information your estimator would otherwise have to chase by phone.

See the demo

Example conversation. In the demo you send your own, and Linwick asks the questions you tell it to ask.

Enquiry from your website

Example conversation

  1. Customer: Hi, do you cover office cleaning in Manchester? We’ve got roughly 1,500 sq ft and need a price.
  2. Meridian Cleaning: Yes, we cover Greater Manchester. Is this a regular contract or a one-off clean?
  3. Customer: Regular: three evenings a week if you can do it.
  4. Meridian Cleaning: We can. What time can our team get in, and how would they access the building?
  5. Customer: Any time after 6pm. We’d give you a fob. There are two washrooms and a small kitchen as well.
  6. Meridian Cleaning: Noted. When would you like to start, and who should the quote go to?
  7. Customer: Start of next month ideally. Sarah Whitfield, s.whitfield@harburyoffices.co.uk, 0161 496 0142.
  8. Meridian Cleaning: Thanks Sarah. That’s everything the team needs. They’ll come back to you with a price.

Details captured from this conversation

Service
Office cleaning
Location
Manchester
Floor area
~1,500 sq ft
Frequency
3 evenings per week
Access
After 18:00, fob provided
Also included
2 washrooms, kitchen
Start date
1 September
Contact
Sarah Whitfield
Email
s.whitfield@harburyoffices.co.uk
Phone
0161 496 0142

What changes

Less chasing, better briefs, fewer enquiries that quietly die.

No promises about your conversion rate. That depends on your prices and your patch. These are the things Linwick actually does.

  • Reply while they’re still reading

    Enquiries get an answer in seconds instead of the next working morning, when the shortlist is often already formed.

  • Ask what actually prices a job

    Floor area, frequency, access windows, number of sites, washrooms. The questions your estimator would ask, asked every time.

  • Stop retyping the same five answers

    Do you cover this area? Are you insured? Can you work evenings? Answered consistently, without pulling anyone off site.

  • Cover evenings and weekends

    Enquiries sent after 5pm or on a Sunday get the same response as one sent at 10am on Tuesday.

  • Hand staff a brief, not a riddle

    Your team opens a structured summary rather than three vague lines and a phone number.

  • See which enquiries are worth chasing

    A one-off 400 sq ft office and a five-site contract stop looking identical in your inbox.

Who it’s for

Built for commercial cleaning, not adapted from something generic.

The questions, the vocabulary and the handover format assume a cleaning business. That makes it sharper here, and a poor fit elsewhere.

A good fit if you’re

  • Commercial and contract cleaning companies
  • Office and workplace cleaning specialists
  • Facilities management firms with a cleaning arm
  • Teams handling enquiries for more than one site

Probably not worth it if

  • Domestic-only cleaning, where enquiries look very different
  • Businesses that take all work by phone and never by web form
  • Jobs you would never price without a site visit first

We’d rather tell you now than after you’ve paid for a month.

The four things people ask first

Do I need a developer?

For the hosted link, no: it is a web address you can put in an email signature or a social profile, and nothing on your site changes. For the version that sits on your own website it is one line of HTML — the sort of thing whoever built your site does in a few minutes, and we send them the instructions.

Can I log in and see my enquiries?

No, and that is a decision rather than an omission. There is no account and no dashboard: enquiries land in the inbox you already watch, and that email is your record. Changes to your questions are made by asking, within 2 working days, and cancelling takes 1.

What if it breaks?

Linwick replaces nothing: your phone, your inbox and any form you already have keep working exactly as they do now. There is no uptime guarantee, and an enquiry attempted while it is down is not captured — so it is worth knowing that removing one line of HTML puts your site back precisely as it was.

Will it ever quote a price?

No. It holds no rates and no rules of thumb, so there is nothing for it to quote from. It asks the questions a price depends on, records the answers, and hands them to you. What the work is worth stays with your estimator.

Seven more answers, including what happens if we stop trading

Not ready to buy

Send me your website address and I'll set one up on it.

You have watched Linwick handle an enquiry for a company that does not exist. This is the same thing with your services, your areas and your name on it, so you can send an enquiry to your own version and read what lands.

  1. I read your website — what you clean, where you work, how you talk about it.
  2. I configure a real Linwick page for your company and send you the link.
  3. You send it an enquiry as if you were a customer, and read the email it produces.

No card, no account, no obligation, and nothing goes on your website — the link is yours to look at. If you would rather just ask something, email adrians@stepedigital.com.

Both optional — they only let the reply be addressed to you rather than to an inbox.

Your email address is used to send you the link and to answer you, and nothing else. It is not added to a mailing list, not passed to anyone, and deleted when it is no longer needed.

No card, no call

See how it works before you talk to anyone.

Send it an enquiry the way one of your customers would, and read what it hands over. No form, no call, no commitment.

30-day setup-fee guarantee

If Linwick is not live on your site, ask within 30 days of paying and the £149 setup fee comes back in full — no reason needed.

That is the setup fee. The monthly fee is not refunded — it is monthly rolling instead, so you can stop at any time and it runs to the end of the month you have paid for.

The full position, including what it does not cover
See the demoRead the price first

Or email us a question. Replies come from adrians@stepedigital.com, and from the person who built it rather than from a support queue.